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User experience (UX) design in ERP systems : optimizing user interface
(2023)
By applying qualitative research techniques and professional interviews, this thesis investigates various elements of User Experience (UX) design in Enterprise resource planning (ERP) systems. These interviews will offer ...
Digitalization in Finnish technology non-native SMEs : guidelines for SMEs in digital consulting provided by the DigiStep project
(2023)
The transition to Industry 4.0 and emerging digitalization has changed the competitive landscape for all companies. Although European SMEs undertake active measures to implement digital tools to enhance their competitiveness, ...
The art of selling skills : strategic marketing approach for freelancer and small and medium-sized enterprises empowerment in Kyky Today Oy
(2024)
This thesis examines the strategic marketing approaches necessary for empowering freelancers and small and medium-sized enterprises (SMEs) on the Kyky Today platform. The research addresses the shift from conventional ...


